The unimaginable field workplace resurgence of the earlier 12 months has raised expectations for 2024. In the following a number of months, various motion pictures arc going to collide, making for an thrilling slate. From Crakk – Jeetegaa toh Jiyegaa and Article 370 on February 23, Bade Miyan Chow Miyan (BMCM) and Maidaan on April 10 (Eid), Emergency and Chandu Champion on June 14 to Pushpa 2: The Rule and Singham Again on Independence Day— many clashes are lined up for the approaching 12 months. How is that this prone to have an effect on enterprise?
While clashes are inevitable on festive weekends, commerce professional and producer Girish Johar says he wasn’t “too happy about” the I-Day overlap between Allu Arjun’s Pushpa 2: The Rule and Ajay Devgn’s Singham Again. Since each are “commercial big-screen franchises”, he says the chance of them biting into one another’s enterprise is excessive. ‘There is buzz that Pushpa 2 would possibly get postponed? Johar reveals.
The dish is very worrisome contemplating the spectacular box-office efficiency of movies from the South within the Hindi belt— the most recent instance being the Telugu movie, HanuMan.
Despite clashes, the earlier 12 months’s experiences, comparable to Gadar 2 and OMG 2, demonstrated {that a} box-office battle does not essentially spell catastrophe.
Film exhibitor and distributor Sanjay Mehta factors out, “Salaar: Part I and Dunki released together on Christmas. Everyone ran to watch Dunki because of Shah Rukh Khan’s previous two hits (Pathaan and Jawan). When the audience realised it isn’t at a par, shows for Dunki were brought down in tier 2 and tier 3 cities and Salamis were increased.”
The 12 months 2024, marked by common elections, poses extra challenges for filmmakers when it comes to scheduling. Avoiding election days. IPL months and examination intervals leaves restricted choices, making clashes inevitable.
Trade analyst Taran Adarsh says, ‘There are nearly 52 Fridays in a 12 months. You cannot simply have one launch on a day.”
Moreover, the fact that 2024 will see no films by the three Khans (Salman, Shah Rukh and Aamir, or by A-listers like Ranbir Kapoor, might make it a bleak affair at the box-office. Ultimately, the success of a film hinges on its content.
Star cast, social media hype and trailer reactions contribute to its performance, but “natural buzz” remains crucial, feels Sanjeev Kumar Bijli, Executive Director, PVR INOX Ltd. He believes “thrilling clashes will boost the situation” in 2024. “Highly anticipated movies clashing are good, as they bring in huge footfall,” he ends.
Source web site: www.hindustantimes.com
