Meet Anjula Acharia, the entrepreneur behind Priyanka Chopra’s Hollywood breakthrough

After 20 years in movies, Priyanka Chopra is likely one of the highest-paid celebrities in India. Time journal named Priyanka among the many 100 most influential individuals on this planet. Some years in the past, it will have been arduous to think about an Indian actor making it this far within the US market. But how a lot have you learnt about Anjula Acharia, who has been guiding Priyanka to resounding success ever because the Miss-World-2000-turned-actor moved to Hollywood a decade in the past? Also learn: Priyanka Chopra’s supervisor was advised by ‘outstanding’ Bollywood individuals ‘you are losing your time’

Priyanka Chopra with her manager Anjula Acharia.
Priyanka Chopra together with her supervisor Anjula Acharia.

Who is Anjula Acharia?

Her LinkedIn bio says Anjula is an ‘entrepreneur, philanthropist, popular culture fanatic, angel investor/advisor and was not too long ago named on Billboard’s International Power Players List’. Anjula advises an array of corporations within the client web house and is at present working with the next corporations as an advisor and/or an early stage investor – Bumble, Hooked, Bulletproof Coffee, Mayvenn, Gobble, Foundermade, Cue, Yumi, HealthAssist Kombucha, Skinny Dipped, Joro app. Anjula joined BuzzFeed’s board of administrators in 2021.

As per a Mahaz News report, Anjula, who’s married to entrepreneur Ranj Bath, is an investor at Trinity Ventures and has personally invested in startups like Class Pass and The Muse. She’s additionally a serial investor and entrepreneur below her firm A-Series Investments, the place she helps bridge the hole between tech and Hollywood. Her different notable angel investments embody Joro App, Yumi, Vital Proteins, Bulletproof, Health-Ade Kombucha and Pop and Bottle, amongst many extra.

In 2007, Anjula co-founded her first start-up, Desi Hits, a platform for east-meets-west popular culture. She was instrumental in introducing artists similar to Britney Spears and Lady Gaga to India. However, Anjula is finest recognized for being Priyanka Chopra’s longtime supervisor.

How did Anjula Acharia meet Priyanka?

Founding Desi Hits was the seed that led Anjula to carry Priyanka to the American market. After watching Priyanka in a music video, Anjula knew that Priyanka needed to make her debut within the US music scene. In a 2018 interview with Quartz, Anjula mentioned, “She (Priyanka) was filming 7 Khoon Maaf and I am not sure if she took my first call seriously… I had to stalk her for months because she would not take my call. I love to tease her about it now, but she really made it hard.”

Anjula Acharia spotted Priyanka Chopra in a music video.
Anjula Acharia noticed Priyanka Chopra in a music video.

After Priyanka launched just a few songs similar to In My City and Exotic within the early 2010s, her music profession wasn’t taking off, so Anjula determined to pivot to TV and utilise Priyanka’s years’ value of performing expertise. “You have been seeing Sofia Vergara, Viola Davis and Kerry Washington tackle main roles. Television was turning into extra inclusive, so I went to them and mentioned your subsequent factor can be to place a South Asian lady [on air],” Anjula told Vogue in a 2018 interview.

Priyanka Chopra’s business empire

Anjula Acharia, apart from managing Priyanka Chopra’s career in films, TV and OTT – Quantico (2015), Baywatch (2017), The Matrix Resurrections (2021) and Citadel (2023), among others – has made sure the actor stays on top of her investment portfolio. According to reports, most of Priyanka’s earnings come from brand endorsements for Max Factor, Crocs, Bumble (Priyanka also invested in the dating app back in 2018) and Bulgari, to name a few.

Priyanka Chopra has a net worth of around US $75 million (Approximately 620 crore), as per a 2023 report by Lifestyleasia.com. She reportedly prices $1,33,862.08 (roughly 12 crore) per movie. In Hollywood, she charges $2,43,437 (approximately 2 crore) per episode, when working on a show. Her monthly salary is approximately US $1,82,569.95 (approximately 1.5 crore) and her yearly income sums up to $21,90,839.40 (approximately 18 crore), as per the portal. Priyanka reportedly charges $3,65,201.61 (approximately 3 crore) per Instagram post.

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Source web site: www.hindustantimes.com

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