Among the a number of techniques tried by filmmakers to advertise their initiatives to make sure a grand opening and good numbers, speak round their huge budgets is at present a favorite. Be it Brahmastra (2022) or Prabhas-starrer Adipurush, buzz across the huge quantities spent on their making has been a significant speaking level.
Actor Milind Soman, who lately wrapped up the shoot of his new movie Emergency, feels that whereas this technique works for big-budget initiatives, it might additionally imply working smaller movies out of the market. “When you are marketing, you have to use everything that you have and if one of the things is ‘Oh, we have spent a lot of money,’ then you have to say it. But then, unfortunately, for those who have not spent a lot of money, the perception is that it’s not a good film… or it’s a small film.”
Elaborating his level on small and large initiatives, the 57-year-old says that the final impression amongst viewers is that if a undertaking is absolutely fascinating, it must be on huge scale. “Small films are also mind-blowing, and we have several examples of that, but the consensus is that it has to be something as grand as Avatar — which required a lot of money to make. Because then, people will go to watch it, irrespective of the reviews it gets. The curiosity that the makers have spent a billion dollars and what did they spend so much money on, is what brings the audience to theatres,” he notes.
On a unique notice, speaking about how productions typically spend huge budgets on promotions, Soman illustrates his level with an instance from France: “They do not allow Hollywood movies to spend more money (on promotions). It has to be the same that the French spend to promote their films, because otherwise they will get washed out. I think it’s very important that there be parity in promotions of films — big and small,” he wraps up.
Source web site: www.hindustantimes.com
