Word of mouth is the easiest way to advertise a movie as we speak, says actor Rajkummar Rao forward of the discharge of his upcoming sociopolitical drama Bheed. Citing the instance of Kantara, the actor mentioned a medium-budget film just like the 2022 hit Kannada movie can pull audiences to theatres if the narrative is “engaging”. Also learn: Bheed teaser: Rajkummar Rao leads movie on lockdown with Bhumi Pednekar, Dia Mirza. Watch
“Especially for a medium-budget movie, if you don’t give them an enormous canvas expertise, you need to give them (the viewers) one thing totally different. It needs to be one thing partaking for the audiences. Only then you may speak about a movie. Right now, I really feel the one PR that’s left is phrase of mouth.
“If a film like Kantara can travel the whole country… I may be sitting in Mumbai and then say 10 people are asking me if you have seen Kantara? Just because the film was so good people had to talk about it and then I went to see it. That is the best PR strategy… Make a good film and let the word travel,” Rajkummar advised PTI in an interview in Mumbai.
Language is not a barrier, added the National Award winner. “The good thing is people now also expect us to focus on our stories. All languages tell stories. The story has to be engaging, it has to tell something,” he mentioned.
About Bheed, Rajkummar mentioned the movie could also be set through the Covid-19 pandemic however it’s about hope and resilience. “The second wave was heartbreaking but India managed to tackle the challenges even as the system in some of the European countries collapsed. There were so many people who wanted to go home, they were stuck… Bheed encapsulates their tale,” he added.
Directed by Anubhav Sinha, the movie additionally stars Pankaj Kapur, Bhumi Pednekar, Ashutosh Rana, and Dia Mirza in pivotal roles. Produced by Bhushan Kumar’s T-Series and Sinha’s Benaras Mediaworks, Bheed is scheduled to be launched on March 24.
Source web site: www.hindustantimes.com
