Akshay Kumar is all set for his newest launch, titled Selfiee. The movie additionally options Emraan Hashmi, Nushrratt Bharuccha, and Diana Penty and can launch in theatres on Friday, February 24. Trade specialists consider the movie can have a gap day assortment ranging between ₹4 to five crore. If the predictions maintain true, will probably be among the many lowest openers for Akshay Kumar in a decade. (Also learn| Selfiee trailer: Akshay Kumar provides ‘aam aadmi’ Emraan Hashmi a troublesome combat)
Selfiee is directed by Raj Mehta and is an official Hindi remake of the Malayalam movie Driving License. The authentic movie featured Prithviraj and Suraj Venjaramoodu within the lead roles. For an Akshay Kumar movie, Selfiee is getting a restricted launch with simply 1200 screens throughout the nation.
Producer and movie enterprise analyst Girish Johar predicted a ₹4-5 crore opening for the movie and informed Hindustan Times that if the movie is nice sufficient, word-of-mouth could assist it decide up within the second half of the opening day. “Given Akshay and Emraan’s fan following, and the truth that Pathaan has been operating for some time now, the movie ought to have an honest begin. Also, Shehzada and Antman and the Wasp Quantumania have had blended reactions, so it’s just about open for Selfiee proper now. I hope the viewers accepts the content material,» he stated.
Girish additionally stated that if the viewers finds the movie good, the movie will get higher over the weekend, however refused to place a quantity for the weekend as a result of “the dynamics at play for box office are volatile”.
Trade professional Atul Mohan stated, «The buzz is very low, it is almost non-existent and the advance bookings have also not been too good. The one good thing is that they have kept the ticket prices pretty low — the first-day shows are mostly priced at ₹120-140. Their plan is to increase the rates over the weekend, roughly 20% per day. The screens are also fewer, so I expect a ₹4-5 crore day-one collection. Also, if all works well, Selfiee may wrap the weekend at ₹15 crore or so.» He added that if the film fails to get first rate evaluations and word-of-mouth, it could even find yourself under ₹15 crore for a weekend assortment.
Atul additionally stated, «If things work well, in favour of the film then it may even make it to ₹20 crore for the three-day collections. But, given the limited release, I think even the makers are not too hopeful. If they felt the film was genuinely good, they would have gone for an aggressive, wider release. Somewhere, they must have realised this is the potential of the film.»
Expressing hopes for the movie to work higher, Atul stated, “Let us hope it works. The last film (Shehzada) did not work well and if this one does not either, people will start talking about how something is not right with Bollywood. It is also really important for the lead actors that the film works.”
Meanwhile, movie exhibitor Akshaye Rathi predicted Selfiee could get a ₹6-7 crore opening on the primary day. “The film has two mass stars (Akshay and Emraan) but the premise and story of Selfiee is very niche. It is not the kind that is expected to open with ballistic collections, it will hopefully grow with the word-of-mouth and reviews.”
Expressing hopes that the movie grows with word-of-mouth and evaluations, Akshaye added, “The weekend should be anything around ₹25-30, if everything works in favour.”
With opening collections of ₹9 and ₹10 crore respectively, Raksha Bandhan and Samrat Prithviraj (launched final yr) proved to be the bottom opening movies for Akshay Kumar over the previous decade.
Source web site: www.hindustantimes.com