Pathaan’s record-breaking enterprise on the field workplace is actually going to alter loads of issues. It has set the benchmark very excessive, and the primary one feeling the warmth is Shehzada. Starring Kartik Aaryan and Kriti Sanon within the main roles, the comedy drama is the Hindi adaptation of the Allu Arjun Telugu hit Ala Vaikunthapuramulloo.
Shehzada’s launch has been pushed by every week. The makers have issued an announcement, “Shehzada gets a new release date! Out of respect for Pathaan, this Kartik Aaryan Kriti Sanon starrer directed by Rohit Dhawan… will now release on 17th February 2023!”
Is it a smart resolution to push the discharge of a movie which is coming simply after an occasion movie like Pathaan? In 2022 alone, we had three huge examples proving it- Akshay Kumar’s Bachchan Pandey had launched on March 18, proper after The Kashmir Files (March 11). Kumar himself had admitted that the TKF wave impacted them, “Vivek ji ne Kashmir Files bana kar humara desh ke ek bohot bade dardanak sach ko samne rakha hain. Ye film ek aisi bhet bann kar ayi, ye aur baat hain ki meri picture ko bhi duba diya hain.”
Then got here Aaryan’s Bhool Bhulaiyaa 2 on May 20. Ayushmann Khurrana’s Anek launched subsequent on twenty seventh. Result? While the content material itself additionally comes udner the scanner, the BB2 craze affected it rather a lot. Ajay Devgn’s thriller drama Drishyam 2 received so huge that Varun Dhawan’s Bhediya every week in a while November 25 noticed a dent in it’s collections.
Trade analyst Taran Adarsh says, “There are two ways of looking at this. Earlier, Shehzada had a solitary release date. It had Valentines Day bonus as well on 14th. But now, they have missed out on that, and will clash with Ant-Man and the Wasp: Quantumania on 17th. Then a week later, Akshay Kumar- Emraan Hashmi’s Selfiee will release.”
There’s additionally the argument that for a movie like Pathaan, complete households went to look at it. Some even watched it twice or thrice. By doing this, they’ve already spent a bit of cash, and could be apprehensive going out to see a movie so quickly. Adarsh replies, “I don’t think so. If there’s a good film, it will run, irrespective of the people’s budget. There is very little breathing space now though, with two films on the same day and another big film just a week later. The audience needs that space.”
Rajender Singh Jyala, chief programming officer, INOX Leisure says again to again releases do effectively, “I am sure Shehzada makers took the decision after weighing all options. It would have been the third week of Pathaan on 10th, we have enough capacity to run both. The screens for the latter would have reduced, it can’t hold forever. Even RRR and KGF 2, they released within weeks of each other, and both became superhits, same with Gangubai Kathiawadi and The Kashmir Files.”
Meanwhile, we’ve got received to know from our sources that the workforce of Shehzada, wanting on the method Pathaan’s songs have related, are planning so as to add one other promotional track to their movie. Same would be the case with Selfiee. Trade skilled Atul Mohan in the meantime emphasises on the conflict of Shehzada with Ant Man, “Ant Man is a big film, and they are going to clash now. It is a wait and watch situation.”
Source web site: www.hindustantimes.com
